{"id":7351,"date":"2026-06-26T17:04:58","date_gmt":"2026-06-26T22:04:58","guid":{"rendered":"https:\/\/globalzerowaste.org\/?p=7351"},"modified":"2026-06-26T17:07:07","modified_gmt":"2026-06-26T22:07:07","slug":"eventos-sostenibles-colombia-caso-exito-vive-claro","status":"publish","type":"post","link":"https:\/\/globalzerowaste.org\/en\/eventos-sostenibles-colombia-caso-exito-vive-claro\/","title":{"rendered":"Eventos Sostenibles en Colombia: El Caso de \u00c9xito de Vive Claro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7351\" class=\"elementor elementor-7351\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:117,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22018f5 e-flex e-con-boxed e-con e-parent\" data-id=\"22018f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d4186 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38d4186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-454609c e-flex e-con-boxed e-con e-parent\" data-id=\"454609c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a93eb elementor-widget elementor-widget-text-editor\" data-id=\"64a93eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Eventos sostenibles en Colombia: Vive Claro redefine el est\u00e1ndar ambiental en la industria cultural<\/h1><p>En la actual era de la sostenibilidad, la gesti\u00f3n de grandes espect\u00e1culos ha pasado de ser un desaf\u00edo log\u00edstico a convertirse en una oportunidad de transformaci\u00f3n sist\u00e9mica. El pasado 16 de mayo de 2026, el escenario Vive Claro no solo fue el hogar de la multitudinaria presentaci\u00f3n de Ed Sheeran en Bogot\u00e1, sino que se consolid\u00f3 como un referente de <strong>gesti\u00f3n ambiental en eventos masivos<\/strong> al obtener la Categor\u00eda Oro bajo la rigurosa norma <a href=\"https:\/\/globalzerowaste.org\/reconocimiento-eventos-zero-waste-rezw\/\"><strong>Eventos Zero Waste<\/strong><\/a> Versi\u00f3n 3.0.<\/p><p>Con una calificaci\u00f3n excepcional de 91,9 puntos sobre 100, este hito demuestra que la cultura de masas y los <strong>eventos sostenibles en Colombia<\/strong> no solo son compatibles, sino que, cuando se integran con estrategia, generan un valor incalculable para la ciudad y el sector.<\/p><h2>Una visi\u00f3n 360\u00b0 en la gesti\u00f3n ambiental de eventos masivos<\/h2><p>A diferencia de los enfoques tradicionales, la certificaci\u00f3n otorgada por Global Zero Waste trascendi\u00f3 el d\u00eda del espect\u00e1culo. La evaluaci\u00f3n cubri\u00f3 el ciclo completo del evento (montaje, operaci\u00f3n y desmontaje) entre el 11 y el 20 de mayo de 2026. Este alcance permiti\u00f3 auditar no solo el flujo de p\u00fablico, sino tambi\u00e9n la trazabilidad de los materiales utilizados en la construcci\u00f3n del escenario y la limpieza posterior.<\/p><p>El proceso se bas\u00f3 en el cumplimiento de 31 requisitos t\u00e9cnicos, alcanzando un desempe\u00f1o pleno en el 92% de los criterios, donde destacan:<\/p><ul><li><strong>Gesti\u00f3n Integral de Residuos:<\/strong> Gracias a la articulaci\u00f3n con gestores autorizados y el uso de centros de acopio internos, el concierto registr\u00f3 un 100% de reciclaje real y un 73,3% de reciclaje general, cifras que marcan un precedente para la <strong>sostenibilidad en conciertos<\/strong>.<\/li><li><strong>Cultura y Liderazgo:<\/strong> La pol\u00edtica ambiental se gestion\u00f3 desde la alta direcci\u00f3n, involucrando a todos los niveles operativos mediante una red de \u00abecoguardianes\u00bb y programas de capacitaci\u00f3n continua.<\/li><li><strong>Trazabilidad estad\u00edstica:<\/strong> Cada residuo fue medido y catalogado, permitiendo una toma de decisiones basada en datos precisos para reducir la huella ambiental del sector.<\/li><\/ul><h2>La clave detr\u00e1s de la certificaci\u00f3n de Eventos Zero Waste<\/h2><p>El \u00e9xito alcanzado en la implementaci\u00f3n de estos <strong>eventos sostenibles en Colombia<\/strong> no fue fruto del azar, sino de protocolos operativos robustos. Seg\u00fan el informe de evaluaci\u00f3n de Global Zero Waste, las estrategias clave incluyeron:<\/p><ol><li><strong>Protocolos de separaci\u00f3n en la fuente:<\/strong> Se eliminaron las barreras para la clasificaci\u00f3n instalando estaciones de reciclaje estrat\u00e9gicas y se\u00f1al\u00e9tica clara.<\/li><li><strong>Reclasificaci\u00f3n t\u00e9cnica:<\/strong> Se habilit\u00f3 un proceso de segundo filtro en los centros de acopio para asegurar que los materiales recuperables no terminaran en rellenos sanitarios.<\/li><li><strong>Comunicaci\u00f3n con aliados:<\/strong> Se integr\u00f3 a proveedores en la pol\u00edtica ambiental corporativa, estableciendo cl\u00e1usulas claras de manejo de materiales desde la planeaci\u00f3n del montaje.<\/li><li><strong>Ciclo de mejora continua:<\/strong> Siguiendo la Norma V.3, se realizaron sesiones de cierre post-evento para identificar brechas y oportunidades, convirtiendo esta experiencia en una lecci\u00f3n aprendida para futuros espect\u00e1culos.<\/li><\/ol><h2>Un compromiso con el futuro de la industria cultural<\/h2><p>Luz Ang\u00e9lica Rey, gerente de sostenibilidad de Vive Claro, enfatiz\u00f3 la importancia de este logro:<\/p><blockquote><p>\u00abEste reconocimiento confirma que el entretenimiento en vivo tambi\u00e9n puede ser una plataforma para impulsar transformaciones sostenibles. En Vive Claro trabajamos para que cada experiencia sea memorable para el p\u00fablico, pero tambi\u00e9n responsable con la ciudad, los recursos y el entorno. Alcanzar la Categor\u00eda Oro nos llena de orgullo, pero sobre todo nos compromete a seguir elevando el est\u00e1ndar de la <strong>gesti\u00f3n ambiental en eventos masivos<\/strong> en el pa\u00eds\u00bb.<\/p><\/blockquote><p>El reconocimiento de Vive Claro es un llamado a la acci\u00f3n para toda la industria. La adopci\u00f3n de est\u00e1ndares internacionales no solo reduce la presi\u00f3n sobre los sistemas de disposici\u00f3n final, sino que fortalece la reputaci\u00f3n institucional y genera una conexi\u00f3n profunda con un p\u00fablico cada vez m\u00e1s consciente. Este caso de \u00e9xito demuestra que el futuro de los grandes espect\u00e1culos no est\u00e1 solo en el lineup de artistas, sino en la capacidad de ofrecer experiencias que cuidan, integran y transforman el territorio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<hr class=\"e-divider-base\" data-interaction-id=\"b437890\"  data-e-type=\"widget\" data-id=\"b437890\" \/>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"6449cfe\" data-e-type=\"widget\" data-id=\"6449cfe\">Si deseas conocer m\u00e1s sobre nuestro servicios especializados, d\u00e9janos tus datos y uno de nuestros profesionales se pondr\u00e1 en contacto contigo para brindarte orientaci\u00f3n ajustada a tus necesidades.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5dd2dc elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"d5dd2dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Evento Vive Claro\" aria-label=\"Evento Vive Claro\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7351\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"d5dd2dc\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Eventos Sostenibles en Colombia: El Caso de \u00c9xito de Vive Claro - 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El pasado 16 de mayo de 2026, el escenario Vive Claro no solo fue [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":7353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_joinchat":[],"footnotes":""},"categories":[22,10,21],"tags":[],"class_list":["post-7351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia_circular","category-noticias","category-sgzw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eventos Sostenibles en Colombia: El Caso de \u00c9xito de Vive Claro - Global Zero Waste \/ Basura Cero Global<\/title>\n<meta name=\"description\" content=\"SGZW Eventos Sostenibles en Colombia: El Caso de \u00c9xito de Vive Claro - Global Zero Waste \/ Basura Cero Global Descubre c\u00f3mo Vive Claro redefine los eventos sostenibles en Colombia logrando la Categor\u00eda Oro de Global Zero Waste en el concierto de Ed Sheeran. \u00a1Lee el caso de \u00e9xito!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalzerowaste.org\/en\/eventos-sostenibles-colombia-caso-exito-vive-claro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eventos Sostenibles en Colombia: El Caso de \u00c9xito de Vive Claro - 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