{"id":7479,"date":"2026-07-22T11:57:43","date_gmt":"2026-07-22T16:57:43","guid":{"rendered":"https:\/\/globalzerowaste.org\/?p=7479"},"modified":"2026-07-22T12:00:56","modified_gmt":"2026-07-22T17:00:56","slug":"caso-de-exito-bigbox-ultrabox-certificacion-basura-cero-nivel-plata","status":"publish","type":"post","link":"https:\/\/globalzerowaste.org\/en\/caso-de-exito-bigbox-ultrabox-certificacion-basura-cero-nivel-plata\/","title":{"rendered":"Caso de \u00c9xito: Ultrabox obtiene Certificaci\u00f3n Basura Cero (Nivel Plata)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7479\" class=\"elementor elementor-7479\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:117,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22018f5 e-flex e-con-boxed e-con e-parent\" data-id=\"22018f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d4186 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38d4186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-454609c e-flex e-con-boxed e-con e-parent\" data-id=\"454609c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\n<hr class=\"e-divider-base\" data-interaction-id=\"b437890\"  data-e-type=\"widget\" data-id=\"b437890\" \/>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a93eb elementor-widget elementor-widget-text-editor\" data-id=\"64a93eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 data-path-to-node=\"5\">Caso de \u00c9xito: BIGBOX Supermercados recibe la Certificaci\u00f3n del Sistema de Gesti\u00f3n Basura Cero (Nivel Plata) en dos unidades<\/h1><p id=\"p-rc_ac17c7f1f82db331-138\" data-path-to-node=\"9\"><span data-path-to-node=\"9,0\">Fundada en 1989 en Brasilia como una peque\u00f1a tienda de abarrotes, <b data-path-to-node=\"9,0\" data-index-in-node=\"66\">BIGBOX<\/b> se ha consolidado como una de las principales cadenas de retail del Distrito Federal de Brasil, operando actualmente 23 supermercados BIGBOX y 20 unidades de formato autoservicio\/mayorista con la bandera <b data-path-to-node=\"9,0\" data-index-in-node=\"277\">ULTRABOX<\/b><\/span><span data-path-to-node=\"9,2\">.<\/span><\/p><p id=\"p-rc_ac17c7f1f82db331-139\" data-path-to-node=\"10\"><span data-path-to-node=\"10,0\">A lo largo de sus m\u00e1s de 34 a\u00f1os de trayectoria, la compa\u00f1\u00eda no solo ha enfocado sus esfuerzos en la conveniencia y la competitividad de precios, sino tambi\u00e9n en integrar la <b data-path-to-node=\"10,0\" data-index-in-node=\"174\">sostenibilidad como un pilar estrat\u00e9gico transversal<\/b><\/span><span data-path-to-node=\"10,2\">.<\/span><\/p><h2 data-path-to-node=\"12\">El compromiso ambiental del Grupo BIGBOX<\/h2><p id=\"p-rc_ac17c7f1f82db331-140\" data-path-to-node=\"13\"><span data-path-to-node=\"13,0\">La empresa ha adoptado activamente los principios de la econom\u00eda circular a trav\u00e9s de iniciativas con impacto cuantificable<\/span><span data-path-to-node=\"13,2\">:<\/span><\/p><ul data-path-to-node=\"14\"><li><p id=\"p-rc_ac17c7f1f82db331-141\" data-path-to-node=\"14,0,0\"><span data-path-to-node=\"14,0,0,0\"><b data-path-to-node=\"14,0,0,0\" data-index-in-node=\"0\">Gesti\u00f3n de residuos org\u00e1nicos y reciclables:<\/b> Destina aproximadamente el 40% de sus residuos org\u00e1nicos a procesos de compostaje o donaci\u00f3n, y reincorpora el 46% de los residuos reciclables a la industria de empaques<\/span><span data-path-to-node=\"14,0,0,2\">.<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-142\" data-path-to-node=\"14,1,0\"><span data-path-to-node=\"14,1,0,0\"><b data-path-to-node=\"14,1,0,0\" data-index-in-node=\"0\">Transformaci\u00f3n digital (\u00abCup\u00f3n Verde\u00bb):<\/b> Incentiva la emisi\u00f3n de facturas digitales, logrando que el 60% de sus cupones emitidos sean digitales y reduciendo dr\u00e1sticamente el consumo de papel<\/span><span data-path-to-node=\"14,1,0,2\">.<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-143\" data-path-to-node=\"14,2,0\"><span data-path-to-node=\"14,2,0,0\"><b data-path-to-node=\"14,2,0,0\" data-index-in-node=\"0\">Bienestar animal:<\/b> Mantiene el compromiso de comercializar exclusivamente huevos de gallinas libres de jaula para el a\u00f1o 2028, alcanzando ya un 31% de abastecimiento bajo este esquema<\/span><span data-path-to-node=\"14,2,0,2\">.<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-144\" data-path-to-node=\"14,3,0\"><span data-path-to-node=\"14,3,0,0\"><b data-path-to-node=\"14,3,0,0\" data-index-in-node=\"0\">Eficiencia energ\u00e9tica y huella de carbono:<\/b> Utiliza energ\u00eda 100% renovable (Sello de Energ\u00eda Limpia Nivel Plata), evitando la emisi\u00f3n de 1.789 toneladas de <span class=\"math-inline\" data-math=\"\\text{CO}_2\" data-index-in-node=\"155\">$\\text{CO}_2$<\/span> al a\u00f1o<\/span><span data-path-to-node=\"14,3,0,2\">.<\/span><\/p><\/li><\/ul><p id=\"p-rc_ac17c7f1f82db331-145\" data-path-to-node=\"15\"><span data-path-to-node=\"15,0\">En 2024, la unidad BIGBOX de Castanheiras marc\u00f3 un hito hist\u00f3rico al convertirse en el primer supermercado de Brasil en obtener la Certificaci\u00f3n Basura Cero con una tasa de desv\u00edo de residuos del 96%<\/span><span data-path-to-node=\"15,2\">. Recientemente, el grupo dio un nuevo paso al certificar sus dos primeras unidades mayoristas ULTRABOX<\/span><span data-path-to-node=\"15,4\">.<\/span><\/p><h2 data-path-to-node=\"17\">La situaci\u00f3n antes del Sistema de Gesti\u00f3n Basura Cero (SGZW)<\/h2><p id=\"p-rc_ac17c7f1f82db331-146\" data-path-to-node=\"18\"><span data-path-to-node=\"18,0\">Antes de adherirse al <b data-path-to-node=\"18,0\" data-index-in-node=\"22\">Sistema de Gesti\u00f3n Basura Cero (SGZW \/ SGLZ)<\/b>, la gesti\u00f3n de residuos en la organizaci\u00f3n se desarrollaba de manera informal y desarticulada<\/span><span data-path-to-node=\"18,2\">.<\/span><\/p><p id=\"p-rc_ac17c7f1f82db331-147\" data-path-to-node=\"19\"><span data-path-to-node=\"19,0\">Entre los principales desaf\u00edos identificados destacaban<\/span><span data-path-to-node=\"19,2\">:<\/span><\/p><ul data-path-to-node=\"20\"><li><p id=\"p-rc_ac17c7f1f82db331-148\" data-path-to-node=\"20,0,0\"><span data-path-to-node=\"20,0,0,0\">Falta de control centralizado sobre los vol\u00famenes y tipos de residuos generados<\/span><span data-path-to-node=\"20,0,0,2\">.<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-149\" data-path-to-node=\"20,1,0\"><span data-path-to-node=\"20,1,0,0\">Ausencia de un sistema formal de documentaci\u00f3n y trazabilidad de los procesos<\/span><span data-path-to-node=\"20,1,0,2\">.<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-150\" data-path-to-node=\"20,2,0\"><span data-path-to-node=\"20,2,0,0\">Dificultad para estandarizar procedimientos y capacitar al personal de manera homog\u00e9nea<\/span><span data-path-to-node=\"20,2,0,2\">.<\/span><\/p><\/li><\/ul><p id=\"p-rc_ac17c7f1f82db331-151\" data-path-to-node=\"21\"><span data-path-to-node=\"21,0\">A pesar de que exist\u00eda una percepci\u00f3n positiva interna sobre la importancia de cuidar el medio ambiente, se requer\u00eda un esfuerzo estructurado para transformar las buenas intenciones en procesos operativos eficientes y medibles<\/span><span data-path-to-node=\"21,2\">.<\/span><\/p><h2 data-path-to-node=\"23\">El proceso de implementaci\u00f3n hacia el Nivel Plata<\/h2><p id=\"p-rc_ac17c7f1f82db331-152\" data-path-to-node=\"24\"><span data-path-to-node=\"24,0\">La motivaci\u00f3n del Grupo BIGBOX para buscar la certificaci\u00f3n surgi\u00f3 del compromiso de reducir su impacto ambiental, optimizar costos operativos y fortalecer su reputaci\u00f3n ante clientes y aliados clave<\/span><span data-path-to-node=\"24,2\">.<\/span><\/p><h3 data-path-to-node=\"25\">Pasos clave de la implementaci\u00f3n:<\/h3><ol start=\"1\" data-path-to-node=\"26\"><li><p id=\"p-rc_ac17c7f1f82db331-153\" data-path-to-node=\"26,0,0\"><span data-path-to-node=\"26,0,0,0\"><b data-path-to-node=\"26,0,0,0\" data-index-in-node=\"0\">Diagn\u00f3stico operativo:<\/b> Evaluaci\u00f3n detallada del estado de la gesti\u00f3n de residuos para identificar brechas y oportunidades de mejora<\/span><span data-path-to-node=\"26,0,0,2\">.<\/span><\/p><\/li><li><p data-path-to-node=\"26,1,0\"><b data-path-to-node=\"26,1,0\" data-index-in-node=\"0\">Separaci\u00f3n en tres fracciones:<\/b> Clasificaci\u00f3n estricta en la fuente dividida en:<\/p><ul data-path-to-node=\"26,1,1\"><li><p id=\"p-rc_ac17c7f1f82db331-154\" data-path-to-node=\"26,1,1,0,0\"><span data-path-to-node=\"26,1,1,0,0,0\"><b data-path-to-node=\"26,1,1,0,0,0\" data-index-in-node=\"0\">Rechazo<\/b> (residuos noaprovechables)<\/span><span data-path-to-node=\"26,1,1,0,0,2\">.<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-155\" data-path-to-node=\"26,1,1,1,0\"><span data-path-to-node=\"26,1,1,1,0,0\"><b data-path-to-node=\"26,1,1,1,0,0\" data-index-in-node=\"0\">Reciclables<\/b> (ciclo t\u00e9cnico)<\/span><span data-path-to-node=\"26,1,1,1,0,2\">.<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-156\" data-path-to-node=\"26,1,1,2,0\"><span data-path-to-node=\"26,1,1,2,0,0\"><b data-path-to-node=\"26,1,1,2,0,0\" data-index-in-node=\"0\">Org\u00e1nicos<\/b> (ciclo biol\u00f3gico)<\/span><span data-path-to-node=\"26,1,1,2,0,2\">.<\/span><\/p><\/li><\/ul><\/li><li><p id=\"p-rc_ac17c7f1f82db331-157\" data-path-to-node=\"26,2,0\"><span data-path-to-node=\"26,2,0,0\"><b data-path-to-node=\"26,2,0,0\" data-index-in-node=\"0\">Capacitaci\u00f3n y cultura organizacional:<\/b> Alineaci\u00f3n de los equipos operativos y gerenciales con las directrices del sistema<\/span><span data-path-to-node=\"26,2,0,2\">.<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-158\" data-path-to-node=\"26,3,0\"><span data-path-to-node=\"26,3,0,0\"><b data-path-to-node=\"26,3,0,0\" data-index-in-node=\"0\">Acompa\u00f1amiento especializado:<\/b> Asesor\u00eda t\u00e9cnica para garantizar el cumplimiento de los requisitos del est\u00e1ndar internacional<\/span><span data-path-to-node=\"26,3,0,2\">.<\/span><\/p><\/li><\/ol><h2 data-path-to-node=\"28\">Resultados e impactos tras la certificaci\u00f3n<\/h2><p id=\"p-rc_ac17c7f1f82db331-159\" data-path-to-node=\"29\"><span data-path-to-node=\"29,0\">Gracias a la implementaci\u00f3n del SGZW, las tiendas <b data-path-to-node=\"29,0\" data-index-in-node=\"50\">ULTRABOX ADE<\/b> y <b data-path-to-node=\"29,0\" data-index-in-node=\"65\">ULTRABOX COLORADO<\/b> lograron transformar radicalmente sus indicadores ambientales<\/span><span data-path-to-node=\"29,2\">:<\/span><\/p><ul data-path-to-node=\"30\"><li><p id=\"p-rc_ac17c7f1f82db331-160\" data-path-to-node=\"30,0,0\"><span data-path-to-node=\"30,0,0,0\"><b data-path-to-node=\"30,0,0,0\" data-index-in-node=\"0\">Desv\u00edo de rellenos sanitarios superior al 90%:<\/b> Las unidades logran enviar menos del 10% de sus residuos totales a disposici\u00f3n final<\/span><span data-path-to-node=\"30,0,0,2\">.<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-161\" data-path-to-node=\"30,1,0\"><span data-path-to-node=\"30,1,0,0\"><b data-path-to-node=\"30,1,0,0\" data-index-in-node=\"0\">Reincorporaci\u00f3n a la econom\u00eda circular:<\/b> Alrededor del 90% de los residuos generados son reciclados o compostados, regresando al ciclo productivo<\/span><span data-path-to-node=\"30,1,0,2\">.<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-162\" data-path-to-node=\"30,2,0\"><span data-path-to-node=\"30,2,0,0\"><b data-path-to-node=\"30,2,0,0\" data-index-in-node=\"0\">Cultura de involucramiento:<\/b> Aumento significativo en el compromiso de los colaboradores, promoviendo una cultura de responsabilidad ambiental en el d\u00eda a d\u00eda<\/span><span data-path-to-node=\"30,2,0,2\">.<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-163\" data-path-to-node=\"30,3,0\"><span data-path-to-node=\"30,3,0,0\"><b data-path-to-node=\"30,3,0,0\" data-index-in-node=\"0\">Monitoreo y tecnolog\u00eda:<\/b> Implementaci\u00f3n de herramientas para el seguimiento y la mejora continua del sistema<\/span><span data-path-to-node=\"30,3,0,2\">.<\/span><\/p><\/li><\/ul><h2 data-path-to-node=\"32\">Ficha t\u00e9cnica de la certificaci\u00f3n<\/h2><ul data-path-to-node=\"33\"><li><p id=\"p-rc_ac17c7f1f82db331-164\" data-path-to-node=\"33,0,0\"><span data-path-to-node=\"33,0,0,0\"><b data-path-to-node=\"33,0,0,0\" data-index-in-node=\"0\">Organizaci\u00f3n:<\/b> Grupo BIGBOX \/ ULTRABOX Supermercados<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-165\" data-path-to-node=\"33,1,0\"><span data-path-to-node=\"33,1,0,0\"><b data-path-to-node=\"33,1,0,0\" data-index-in-node=\"0\">Unidades certificadas:<\/b> 2 tiendas (Ultrabox ADE y Ultrabox Colorado)<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-166\" data-path-to-node=\"33,2,0\"><span data-path-to-node=\"33,2,0,0\"><b data-path-to-node=\"33,2,0,0\" data-index-in-node=\"0\">Est\u00e1ndar:<\/b> Sistema de Gesti\u00f3n Basura Cero (SGLZ \/ SGZW)<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-167\" data-path-to-node=\"33,3,0\"><span data-path-to-node=\"33,3,0,0\"><b data-path-to-node=\"33,3,0,0\" data-index-in-node=\"0\">Nivel alcanzado:<\/b> Plata<\/span><\/p><\/li><li><p id=\"p-rc_ac17c7f1f82db331-168\" data-path-to-node=\"33,4,0\"><span data-path-to-node=\"33,4,0,0\"><b data-path-to-node=\"33,4,0,0\" data-index-in-node=\"0\">Organismo Auditor \/ Evaluador:<\/b> Atzert ICQ Brasil Certifica\u00e7\u00e3o<\/span><\/p><\/li><\/ul><h2 data-path-to-node=\"35\">Testimonio institucional<\/h2><blockquote data-path-to-node=\"36\"><p data-path-to-node=\"36,0\"><i data-path-to-node=\"36,0\" data-index-in-node=\"0\">\u00abPara las tiendas Ultrabox ADE y Ultrabox Colorado, obtener la certificaci\u00f3n del Sistema de Gesti\u00f3n Basura Cero representa un hito fundamental en nuestra trayectoria de sostenibilidad. Esta conquista no solo refuerza nuestro compromiso con el medio ambiente, sino que demuestra que es posible integrar pr\u00e1cticas responsables a nuestra operaci\u00f3n diaria, generando beneficios tangibles para la organizaci\u00f3n y la comunidad.<\/i><\/p><p data-path-to-node=\"36,1\"><i data-path-to-node=\"36,1\" data-index-in-node=\"0\">Agradecemos de manera muy especial al gerente Glauber, a la agente ambiental Grazi y al equipo de Ultrabox Colorado; as\u00ed como a la gerenta Claudia, a la agente ambiental Maria Cleonice y a los colaboradores de Ultrabox ADE. Su dedicaci\u00f3n hizo posible este reconocimiento.\u00bb<\/i><\/p><p id=\"p-rc_ac17c7f1f82db331-169\" data-path-to-node=\"36,2\"><span data-path-to-node=\"36,2,0\">\u2014 <b data-path-to-node=\"36,2,0\" data-index-in-node=\"2\">Cleusa Skalee<\/b>, Representante del Grupo BIGBOX<\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"6449cfe\" data-e-type=\"widget\" data-id=\"6449cfe\">Si deseas conocer m\u00e1s sobre nuestro servicios especializados, d\u00e9janos tus datos y uno de nuestros profesionales se pondr\u00e1 en contacto contigo para brindarte orientaci\u00f3n ajustada a tus necesidades.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5dd2dc elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"d5dd2dc\" data-element_type=\"widget\" data-e-type=\"widget\" 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se ha consolidado como una de las principales cadenas de retail del Distrito Federal de Brasil, operando actualmente 23 supermercados BIGBOX y 20 unidades [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":7485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_joinchat":[],"footnotes":""},"categories":[40,22,10,21],"tags":[61,62,64,63,59],"class_list":["post-7479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos_e_impacto","category-economia_circular","category-noticias","category-sgzw","tag-caso-de-exito-basura-cero","tag-certificacion-sistema-de-gestion-basura-cero","tag-economia-circular-en-retail","tag-gestion-de-residuos-en-supermercados","tag-global-zero-waste"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso de \u00c9xito: Ultrabox obtiene 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