{"id":7535,"date":"2026-08-04T15:55:40","date_gmt":"2026-08-04T20:55:40","guid":{"rendered":"https:\/\/globalzerowaste.org\/?p=7535"},"modified":"2026-08-04T16:03:36","modified_gmt":"2026-08-04T21:03:36","slug":"movistar-arena-sostenibilidad-certificacion-zero-waste","status":"publish","type":"post","link":"https:\/\/globalzerowaste.org\/en\/movistar-arena-sostenibilidad-certificacion-zero-waste\/","title":{"rendered":"Movistar Arena: Primer Escenario Sostenible con Certificaci\u00f3n Sistema de Gesti\u00f3n Zero Waste"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7535\" class=\"elementor elementor-7535\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:117,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22018f5 e-flex e-con-boxed e-con e-parent\" data-id=\"22018f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d4186 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38d4186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-454609c e-flex e-con-boxed e-con e-parent\" data-id=\"454609c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\n<hr class=\"e-divider-base\" data-interaction-id=\"b437890\"   \/>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a93eb elementor-widget elementor-widget-text-editor\" data-id=\"64a93eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Movistar Arena: El Primer Escenario de Entretenimiento en Colombia con Certificaci\u00f3n Sistema de Gesti\u00f3n Zero Waste<\/h1><p data-path-to-node=\"7\">El entretenimiento en Colombia marca un nuevo hito. El <b data-path-to-node=\"7\" data-index-in-node=\"55\">Movistar Arena<\/b> contin\u00faa consolidando sus acciones de sostenibilidad ambiental y responsabilidad social con la obtenci\u00f3n de la certificaci\u00f3n <b data-path-to-node=\"7\" data-index-in-node=\"195\">Zero Waste<\/b>, convirti\u00e9ndose en el primer escenario (<i data-path-to-node=\"7\" data-index-in-node=\"246\">venue<\/i>) de entretenimiento del pa\u00eds en alcanzar este reconocimiento. Este logro valida su modelo de econom\u00eda circular basado en la reducci\u00f3n de residuos, el aprovechamiento responsable de recursos y el impacto social positivo m\u00e1s all\u00e1 de los escenarios.<\/p><p data-path-to-node=\"8\">Esta certificaci\u00f3n reconoce a las organizaciones que implementan sistemas integrales para prevenir, separar, recuperar y reincorporar los residuos a nuevos ciclos productivos, minimizando su disposici\u00f3n final. En el caso del Movistar Arena, demuestra c\u00f3mo la industria del entretenimiento puede transformarse en un motor de valor ambiental y desarrollo sostenible para el pa\u00eds.<\/p><p data-path-to-node=\"8\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7538 size-full\" src=\"https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/08\/equipo-movistar-zero-waste.jpg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/08\/equipo-movistar-zero-waste.jpg 1280w, https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/08\/equipo-movistar-zero-waste-300x169.jpg 300w, https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/08\/equipo-movistar-zero-waste-1024x576.jpg 1024w, https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/08\/equipo-movistar-zero-waste-768x432.jpg 768w, https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/08\/equipo-movistar-zero-waste-18x10.jpg 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p><h2 data-path-to-node=\"9\">Gesti\u00f3n de Residuos y Econom\u00eda Circular<\/h2><p data-path-to-node=\"10\">Durante el mes de junio de 2026, el recinto alcanz\u00f3 un <b data-path-to-node=\"10\" data-index-in-node=\"55\">96,3 % de aprovechamiento de residuos<\/b>. Estos resultados son posibles gracias a su <i data-path-to-node=\"10\" data-index-in-node=\"137\">Sistema de Gesti\u00f3n Zero Waste<\/i>, el cual articula una cadena de valor con aliados especializados:<\/p><ul data-path-to-node=\"11\"><li><p data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">Residuos reciclables:<\/b> Gestionados en conjunto con la Asociaci\u00f3n Recuperando Materiales Reciclables de Kennedy (Remarek). Todos los materiales donados fortalecen los ingresos de familias recicladoras locales.<\/p><\/li><li><p data-path-to-node=\"11,1,0\"><b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">Residuos org\u00e1nicos:<\/b> Transformados en abono de la mano de <i data-path-to-node=\"11,1,0\" data-index-in-node=\"57\">M\u00e1s Compost, Menos Basura<\/i>.<\/p><\/li><\/ul><p data-path-to-node=\"12\">En el acumulado de 2025, la estrategia permiti\u00f3 recuperar <b data-path-to-node=\"12\" data-index-in-node=\"58\">129,3 toneladas de material<\/b> (vidrio, PET, aluminio, cart\u00f3n y org\u00e1nicos) y redujo en un <b data-path-to-node=\"12\" data-index-in-node=\"145\">49,4 % los residuos enviados a rellenos sanitarios<\/b>.<\/p><blockquote data-path-to-node=\"13\"><p data-path-to-node=\"13,0\"><i data-path-to-node=\"13,0\" data-index-in-node=\"0\">\u00abObtener la certificaci\u00f3n Zero Waste representa mucho m\u00e1s que un reconocimiento. Es la confirmaci\u00f3n de que el entretenimiento puede convertirse en una plataforma para generar transformaci\u00f3n ambiental, social y econ\u00f3mica. Nuestro prop\u00f3sito es que cada evento deje un legado positivo para Colombia, impulsando la econom\u00eda circular, fortaleciendo comunidades y elevando el est\u00e1ndar de sostenibilidad de la industria\u00bb<\/i>, afirm\u00f3 <b data-path-to-node=\"13,0\" data-index-in-node=\"422\">Luis Guillermo Quintero<\/b>, gerente general del Movistar Arena.<\/p><\/blockquote><h2 data-path-to-node=\"15\">Impacto Social: Alianza con la Comunidad Wayuu contra el Hambre<\/h2><p data-path-to-node=\"16\">El compromiso del Movistar Arena va m\u00e1s all\u00e1 de la gesti\u00f3n ambiental. Su estrategia de sostenibilidad integra acciones de eficiencia h\u00eddrica, transici\u00f3n energ\u00e9tica, restauraci\u00f3n de ecosistemas y desarrollo social.<\/p><p data-path-to-node=\"17\">En el marco de <i data-path-to-node=\"17\" data-index-in-node=\"15\">Todos Juntos<\/i> (movilizaci\u00f3n liderada por ABACO), el recinto se uni\u00f3 al <b data-path-to-node=\"17\" data-index-in-node=\"85\">Banco de Hilos de La Guajira<\/b>, un programa desarrollado por el Banco de Alimentos de la Di\u00f3cesis de Riohacha que conecta la riqueza cultural de las artesanas ind\u00edgenas Wayuu con la generaci\u00f3n de ingresos y la seguridad alimentaria. Esta iniciativa cobra especial relevancia en un contexto donde m\u00e1s de 432.000 ni\u00f1os y ni\u00f1as menores de cinco a\u00f1os sufren de desnutrici\u00f3n cr\u00f3nica en el pa\u00eds.<\/p><p data-path-to-node=\"18\">Como parte de esta alianza:<\/p><ol start=\"1\" data-path-to-node=\"19\"><li><p data-path-to-node=\"19,0,0\">Las mochilas tejidas a mano se entregan como obsequio oficial a los artistas nacionales e internacionales que se presentan en el escenario.<\/p><\/li><li><p data-path-to-node=\"19,1,0\">La compra de estas piezas garantiza un pago justo a las artesanas y suministra los insumos necesarios para mantener su producci\u00f3n.<\/p><\/li><li><p data-path-to-node=\"19,2,0\">Los recursos apoyan la nutrici\u00f3n familiar y la red de programas sociales de la regi\u00f3n.<\/p><\/li><\/ol><p data-path-to-node=\"20\">Actualmente, el programa <b data-path-to-node=\"20\" data-index-in-node=\"25\">beneficia a 849 artesanas<\/b> en Riohacha, Manaure, Uribia y Maicao (529 de ellas en la red activa de productoras) y apoya <b data-path-to-node=\"20\" data-index-in-node=\"144\">nueve comedores comunitarios<\/b> que atienden a 174 ni\u00f1os y ni\u00f1as a trav\u00e9s de la intervenci\u00f3n <i data-path-to-node=\"20\" data-index-in-node=\"234\">APT (Alimentos Para Todos)<\/i>.<\/p><blockquote data-path-to-node=\"21\"><p data-path-to-node=\"21,0\"><i data-path-to-node=\"21,0\" data-index-in-node=\"0\">\u00abCada mochila Wayuu entregada a los artistas representa una oportunidad para visibilizar el trabajo de estas comunidades, preservar su tradici\u00f3n artesanal y proyectar la riqueza cultural colombiana ante el mundo. Sobre todo, representa nuestro compromiso en la lucha contra el hambre en Colombia\u00bb<\/i>, destac\u00f3 <b data-path-to-node=\"21,0\" data-index-in-node=\"306\">Carlos Yepes<\/b>, gerente comercial y de mercadeo del Movistar Arena.<\/p><\/blockquote><h2>Cifras Clave de Sostenibilidad del Movistar Arena<\/h2><p><img decoding=\"async\" class=\"size-medium wp-image-7539 aligncenter\" src=\"https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/08\/movistar-arena-zero-waste-icontec-240x300.webp\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/08\/movistar-arena-zero-waste-icontec-240x300.webp 240w, https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/08\/movistar-arena-zero-waste-icontec-10x12.webp 10w, https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/08\/movistar-arena-zero-waste-icontec.webp 480w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/p><ul data-path-to-node=\"24\"><li><p data-path-to-node=\"24,0,0\"><b data-path-to-node=\"24,0,0\" data-index-in-node=\"0\">Certificaci\u00f3n Zero Waste:<\/b> \u00danico escenario de entretenimiento en Colombia con esta distinci\u00f3n.<\/p><\/li><li><p data-path-to-node=\"24,1,0\"><b data-path-to-node=\"24,1,0\" data-index-in-node=\"0\">96,3 %<\/b> de aprovechamiento de residuos en junio de 2026.<\/p><\/li><li><p data-path-to-node=\"24,2,0\"><b data-path-to-node=\"24,2,0\" data-index-in-node=\"0\">129,3 toneladas<\/b> de materiales recuperados en 2025.<\/p><\/li><li><p data-path-to-node=\"24,3,0\"><b data-path-to-node=\"24,3,0\" data-index-in-node=\"0\">49,4 %<\/b> de reducci\u00f3n en residuos enviados a rellenos sanitarios en 2025.<\/p><\/li><li><p data-path-to-node=\"24,4,0\"><b data-path-to-node=\"24,4,0\" data-index-in-node=\"0\">M\u00e1s de $49,8 millones de pesos<\/b> destinados a familias recicladoras en 2025.<\/p><\/li><li><p data-path-to-node=\"24,5,0\"><b data-path-to-node=\"24,5,0\" data-index-in-node=\"0\">18.000 \u00e1rboles sembrados<\/b> en Cundinamarca y La Guajira a junio de 2026.<\/p><\/li><li><p data-path-to-node=\"24,6,0\"><b data-path-to-node=\"24,6,0\" data-index-in-node=\"0\">1.425.000 litros<\/b> de agua de lluvia aprovechados en 2025.<\/p><\/li><li><p data-path-to-node=\"24,7,0\"><b data-path-to-node=\"24,7,0\" data-index-in-node=\"0\">30.600 litros<\/b> de hielo recuperados para procesos operativos en 2025.<\/p><\/li><li><p data-path-to-node=\"24,8,0\"><b data-path-to-node=\"24,8,0\" data-index-in-node=\"0\">7,2 %<\/b> de reducci\u00f3n en consumo de agua por asistente (2025).<\/p><\/li><li><p data-path-to-node=\"24,9,0\"><b data-path-to-node=\"24,9,0\" data-index-in-node=\"0\">6,8 %<\/b> de reducci\u00f3n en consumo de energ\u00eda por asistente (2025).<\/p><\/li><li><p data-path-to-node=\"24,10,0\"><b data-path-to-node=\"24,10,0\" data-index-in-node=\"0\">849 artesanas Wayuu<\/b> vinculadas al proyecto social.<\/p><\/li><li><p data-path-to-node=\"24,11,0\"><b data-path-to-node=\"24,11,0\" data-index-in-node=\"0\">174 ni\u00f1os y ni\u00f1as<\/b> beneficiados mediante comedores comunitarios.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"6449cfe\">Si deseas conocer m\u00e1s sobre nuestro servicios especializados, d\u00e9janos tus datos y uno de nuestros profesionales se pondr\u00e1 en contacto contigo para brindarte orientaci\u00f3n ajustada a tus necesidades.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5dd2dc elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"d5dd2dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" 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El Movistar Arena contin\u00faa consolidando sus acciones de sostenibilidad ambiental y responsabilidad social con la obtenci\u00f3n de la certificaci\u00f3n Zero Waste, convirti\u00e9ndose en el primer escenario (venue) de entretenimiento del pa\u00eds [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":7537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_joinchat":[],"footnotes":""},"categories":[40,22,10,21],"tags":[73,74,70,71,53,72,50],"class_list":["post-7535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos_e_impacto","category-economia_circular","category-noticias","category-sgzw","tag-basura-cero","tag-cero-residuos","tag-economia-circular","tag-escenarios","tag-sostenibilidad","tag-venue","tag-zero-waste"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Movistar Arena: Primer Escenario Sostenible con Certificaci\u00f3n Sistema de Gesti\u00f3n Zero Waste - Global Zero Waste \/ Basura Cero Global<\/title>\n<meta name=\"description\" content=\"SGZW Movistar Arena: Primer Escenario Sostenible con Certificaci\u00f3n Sistema de Gesti\u00f3n Zero Waste - Global Zero Waste \/ Basura Cero Global El Movistar Arena se convierte en el primer venue de Colombia con certificaci\u00f3n Zero Waste. 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