{"id":6494,"date":"2026-03-05T11:52:37","date_gmt":"2026-03-05T16:52:37","guid":{"rendered":"https:\/\/globalzerowaste.org\/?p=6494"},"modified":"2026-03-05T11:54:10","modified_gmt":"2026-03-05T16:54:10","slug":"softys-uruguai-lideranca-de-platina-em-desperdicio-zero","status":"publish","type":"post","link":"https:\/\/globalzerowaste.org\/pt\/softys-uruguay-liderazgo-platino-en-zero-waste\/","title":{"rendered":"Softys Uruguai: Lideran\u00e7a de Platina em Desperd\u00edcio Zero"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6494\" class=\"elementor elementor-6494\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:117,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22018f5 e-flex e-con-boxed e-con e-parent\" data-id=\"22018f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d4186 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38d4186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-454609c e-flex e-con-boxed e-con e-parent\" data-id=\"454609c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71fa8f9 elementor-widget elementor-widget-text-editor\" data-id=\"71fa8f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Softys Uruguai: Lideran\u00e7a de Platina em Desperd\u00edcio Zero<\/strong><\/h3><p>Em <a href=\"https:\/\/www.linkedin.com\/company\/10007779\/admin\/dashboard\/\">Global Zero Waste<\/a> Entendemos que os pr\u00eamios t\u00eam valor real quando s\u00e3o apoiados por resultados mensur\u00e1veis, coer\u00eancia estrat\u00e9gica e melhoria cont\u00ednua sustentada ao longo do tempo. \u00c9 por isso que, durante a mais recente cerim\u00f4nia de gala do Zero Waste Awards, realizada em 9 de dezembro de 2025, ficamos particularmente orgulhosos de celebrar <a href=\"https:\/\/www.linkedin.com\/company\/softys-la\/posts\/?feedView=all\">Softys Uruguai<\/a>, A empresa foi distinguida como Afiliada Platinum do Programa Sistema de Gerenciamento de Desperd\u00edcio Zero.<\/p><p>Esse marco consolida um processo que come\u00e7ou formalmente em 2022, quando sua f\u00e1brica em Pando obteve a certifica\u00e7\u00e3o de categoria Ouro do Sistema de Gest\u00e3o de Res\u00edduos Zero, concedida pela <a href=\"https:\/\/www.linkedin.com\/company\/icontec\/posts\/?feedView=all\">Icontec<\/a> e Global Zero Waste. Ap\u00f3s manter essa certifica\u00e7\u00e3o por tr\u00eas anos consecutivos e demonstrar resultados consistentes, a opera\u00e7\u00e3o alcan\u00e7ou o n\u00edvel mais alto em nosso programa de afiliados.<\/p><h3><strong>Coer\u00eancia entre a estrat\u00e9gia e a opera\u00e7\u00e3o<\/strong><\/h3><p>Sob a promessa corporativa \u201cCuidando do futuro hoje\u201d, o Grupo Softys definiu sua Estrat\u00e9gia de Sustentabilidade 2024-2028, estruturada em quatro pilares: ser respons\u00e1vel do in\u00edcio ao fim, cuidar dos consumidores, apoiar as comunidades e ser melhor juntos.<\/p><p>Na esfera ambiental, a empresa tem o compromisso de \u201cfazer mais com menos\u201d, assumindo a responsabilidade por seu impacto em toda a cadeia de valor. Suas metas incluem:<\/p><ul><li>Ter zero res\u00edduos industriais em aterros sanit\u00e1rios.<\/li><li>Reduzir o uso de \u00e1gua em 60% at\u00e9 2028.<\/li><li>Reduzir as emiss\u00f5es de GEE (Escopos 1 e 2) em 50% at\u00e9 2030.<\/li><li>Certificar 100% de suas opera\u00e7\u00f5es de acordo com o Sistema de Gerenciamento de Desperd\u00edcio Zero at\u00e9 2028.<\/li><li>Avan\u00e7ar para 100% de embalagens recicl\u00e1veis, reutiliz\u00e1veis ou compost\u00e1veis at\u00e9 2030.<\/li><\/ul><h3><strong>Gerenciamento de resultados<\/strong><\/h3><p>Atualmente, a opera\u00e7\u00e3o recupera aproximadamente 89% dos res\u00edduos gerados em seus processos de produ\u00e7\u00e3o at\u00e9 o final de 2025, reincorporando materiais aos ciclos de produ\u00e7\u00e3o por meio de reciclagem ou compostagem.<\/p><p>Os res\u00edduos gerenciados incluem<\/p><ul><li>Papel e papel\u00e3o<\/li><li>Paletes de madeira<\/li><li>Fibra recuperada<\/li><li>Fios e sucata<\/li><li>Polietilenos<\/li><li>Garrafas PET<\/li><\/ul><p>Destaca-se, em especial, a recupera\u00e7\u00e3o de fibras, que reduz o uso de mat\u00e9rias-primas virgens e otimiza o uso de recursos, fortalecendo a l\u00f3gica da economia circular no setor de papel.<\/p><p>Esses resultados s\u00e3o fruto de um rigoroso gerenciamento t\u00e9cnico, com rastreabilidade, segrega\u00e7\u00e3o na fonte, alian\u00e7as estrat\u00e9gicas e um sistema consolidado de melhoria cont\u00ednua.<\/p><h3><strong>Economia circular com uma abordagem territorial<\/strong><\/h3><p>Um elemento diferenciador \u00e9 a articula\u00e7\u00e3o territorial. A alian\u00e7a com o munic\u00edpio de Canelones possibilitou a promo\u00e7\u00e3o de iniciativas conjuntas para a gest\u00e3o e o uso de res\u00edduos org\u00e2nicos, demonstrando que a sustentabilidade industrial \u00e9 fortalecida quando h\u00e1 coordena\u00e7\u00e3o p\u00fablico-privada.<\/p><p>A participa\u00e7\u00e3o ativa da f\u00e1brica em f\u00f3runs regionais e nacionais tamb\u00e9m contribuiu para tornar o progresso vis\u00edvel e compartilhar boas pr\u00e1ticas, gerando impacto al\u00e9m de seus pr\u00f3prios limites operacionais.<\/p><h3><strong>Lideran\u00e7a que integra a sustentabilidade \u00e0 gest\u00e3o corporativa<\/strong><\/h3><p>A Global Zero Waste gostaria de estender um parab\u00e9ns especial \u00e0 equipe que tornou essa conquista poss\u00edvel.<\/p><p>Esse marco \u00e9 fortemente apoiado pela ger\u00eancia s\u00eanior. Sob a lideran\u00e7a de <a href=\"https:\/\/www.linkedin.com\/in\/mariano-paz-01a0751\/\">Mariano Paz<\/a>, De acordo com o Diretor S\u00eanior e Gerente Geral da Softys Uruguai, a sustentabilidade se consolidou como um eixo estruturante do neg\u00f3cio no Uruguai, garantindo que os compromissos ambientais, operacionais e de governan\u00e7a estejam totalmente integrados ao planejamento estrat\u00e9gico e \u00e0 tomada de decis\u00f5es. Quando a sustentabilidade \u00e9 incorporada ao modelo de gest\u00e3o e n\u00e3o funciona como uma iniciativa paralela, ela gera as condi\u00e7\u00f5es necess\u00e1rias para sustentar os resultados no longo prazo.<\/p><p>Na mesma linha, a dire\u00e7\u00e3o estrat\u00e9gica de sustentabilidade foi liderada por <a href=\"https:\/\/www.linkedin.com\/in\/luc%C3%ADa-estrada-echevarr%C3%ADa-5642aa48\/\">Luc\u00eda Estrada<\/a>, Ela promoveu a integra\u00e7\u00e3o transversal da sustentabilidade na gest\u00e3o corporativa. Seu trabalho fortaleceu a governan\u00e7a interna, a coer\u00eancia entre as metas declaradas e a execu\u00e7\u00e3o operacional, e o alinhamento da opera\u00e7\u00e3o local com a estrat\u00e9gia regional do Grupo Softys, garantindo que os compromissos ambientais sejam mensur\u00e1veis, audit\u00e1veis e consistentes ao longo do tempo.<\/p><p>Em n\u00edvel t\u00e9cnico, a lideran\u00e7a da <a href=\"https:\/\/www.linkedin.com\/in\/santiago-giardello-colm%C3%A1n-607655114\/\">Santiago Giardello<\/a>, Chefe de Seguran\u00e7a e Meio Ambiente e de <a href=\"https:\/\/www.linkedin.com\/in\/victoria-heber-8709b298\/\">Victoria Heber<\/a>, O Supervisor Ambiental, que tem sido fundamental para garantir a implementa\u00e7\u00e3o rigorosa do Sistema de Gest\u00e3o de Res\u00edduos Zero na opera\u00e7\u00e3o. A disciplina no monitoramento dos indicadores, a rastreabilidade dos res\u00edduos, a melhoria cont\u00ednua dos processos e a apropria\u00e7\u00e3o da norma pelas equipes das f\u00e1bricas s\u00e3o reflexos de uma s\u00f3lida gest\u00e3o t\u00e9cnica que nos permitiu manter a certifica\u00e7\u00e3o por tr\u00eas anos consecutivos e avan\u00e7ar para o n\u00edvel Platinum.<\/p><p>No entanto, esse reconhecimento transcende a lideran\u00e7a individual. Cada funcion\u00e1rio da f\u00e1brica contribuiu para a consolida\u00e7\u00e3o de uma cultura organizacional em que o gerenciamento respons\u00e1vel de res\u00edduos faz parte do dia a dia da empresa e em que a melhoria cont\u00ednua \u00e9 entendida como uma responsabilidade compartilhada. Sustentar um padr\u00e3o dessa magnitude ano ap\u00f3s ano requer treinamento constante, coordena\u00e7\u00e3o entre as \u00e1reas, compromisso transversal e uma convic\u00e7\u00e3o comum de que a sustentabilidade \u00e9 uma parte essencial da excel\u00eancia operacional.<\/p><h3><strong>Uma refer\u00eancia para o setor regional<\/strong><\/h3><p>O fato de ser a primeira empresa no Uruguai a obter e manter a certifica\u00e7\u00e3o na categoria Ouro, e hoje consolidar sua posi\u00e7\u00e3o como Afiliada Platina, posiciona a Softys Uruguai como uma refer\u00eancia na ind\u00fastria regional de papel.<\/p><p>Esse caso demonstra que a economia circular \u00e9 vi\u00e1vel quando:<\/p><ul><li>A sustentabilidade est\u00e1 integrada \u00e0 estrat\u00e9gia corporativa.<\/li><li>H\u00e1 uma lideran\u00e7a clara e respons\u00e1vel.<\/li><li>Os indicadores s\u00e3o mensur\u00e1veis e audit\u00e1veis.<\/li><li>A melhoria cont\u00ednua faz parte da cultura organizacional.<\/li><\/ul><h3><strong>Cuidando do futuro hoje<\/strong><\/h3><p>O reconhecimento como Afiliado Platinum n\u00e3o \u00e9 um s\u00edmbolo isolado. \u00c9 o resultado de tr\u00eas anos de trabalho consistente, decis\u00f5es estrat\u00e9gicas coerentes e uma equipe comprometida que entende que o amanh\u00e3 \u00e9 constru\u00eddo com a\u00e7\u00f5es concretas no presente.<\/p><p>De <a href=\"https:\/\/www.linkedin.com\/company\/10007779\/admin\/dashboard\/\">Global Zero Waste<\/a> reiteramos nossas felicita\u00e7\u00f5es a <a href=\"https:\/\/www.linkedin.com\/company\/softys-la\/posts\/?feedView=all\">Softys Uruguai<\/a>, O trabalho da empresa demonstra que a sustentabilidade n\u00e3o \u00e9 um discurso aspiracional, mas uma pr\u00e1tica comercial s\u00f3lida, mensur\u00e1vel e replic\u00e1vel. Seu trabalho demonstra que a sustentabilidade n\u00e3o \u00e9 um discurso aspiracional, mas uma pr\u00e1tica de neg\u00f3cios s\u00f3lida, mensur\u00e1vel e replic\u00e1vel.<\/p><p>Porque quando uma organiza\u00e7\u00e3o decide cuidar do futuro hoje, ela transforma sua opera\u00e7\u00e3o, fortalece seu territ\u00f3rio e eleva o padr\u00e3o de todo o seu setor.<\/p><p><em>Se voc\u00ea perdeu a transmiss\u00e3o da mais recente cerim\u00f4nia de premia\u00e7\u00e3o do Zero Waste International Awards, n\u00f3s o convidamos a reviv\u00ea-la aqui:<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de3357f e-flex e-con-boxed e-con e-parent\" data-id=\"de3357f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af7e417 elementor-widget elementor-widget-video\" data-id=\"af7e417\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/0IqBpL0PmYg?si=pGW6OigQNTNF7CAo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f12de elementor-widget elementor-widget-text-editor\" data-id=\"b1f12de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>N\u00f3s o incentivamos a conhecer em primeira m\u00e3o as organiza\u00e7\u00f5es que hoje est\u00e3o elevando o padr\u00e3o de sustentabilidade na regi\u00e3o e demonstrando que a economia circular \u00e9 uma realidade quando h\u00e1 lideran\u00e7a, gerenciamento t\u00e9cnico e compromisso coletivo.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Softys Uruguay: liderazgo platino en Zero Waste En Global Zero Waste entendemos que los reconocimientos adquieren verdadero valor cuando est\u00e1n respaldados por resultados medibles, coherencia estrat\u00e9gica y una mejora continua sostenida en el tiempo. Por eso, durante la m\u00e1s reciente gala de Reconocimientos Zero Waste, realizada el 9 de diciembre de 2025, celebramos con especial [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_joinchat":[],"footnotes":""},"categories":[22,10,21],"tags":[],"class_list":["post-6494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia_circular","category-noticias","category-sgzw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Softys Uruguay: liderazgo platino en Zero Waste - Global Zero Waste \/ Basura Cero Global<\/title>\n<meta name=\"description\" content=\"SGZW Softys Uruguay: liderazgo platino en Zero Waste - Global Zero Waste \/ Basura Cero Global\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalzerowaste.org\/pt\/softys-uruguai-lideranca-de-platina-em-desperdicio-zero\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Softys Uruguay: liderazgo platino en Zero Waste - Global Zero Waste \/ Basura Cero Global\" \/>\n<meta property=\"og:description\" content=\"SGZW Softys Uruguay: liderazgo platino en Zero Waste - Global Zero Waste \/ Basura Cero Global\" \/>\n<meta property=\"og:url\" content=\"https:\/\/globalzerowaste.org\/pt\/softys-uruguai-lideranca-de-platina-em-desperdicio-zero\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Zero Waste \/ Basura Cero Global\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/globalzerowasteGZW\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T16:52:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T16:54:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_wrdasbwrdasbwrda-1024x559.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"559\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Diego Romero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@basuraceroglob\" \/>\n<meta name=\"twitter:site\" content=\"@basuraceroglob\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diego Romero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/softys-uruguay-liderazgo-platino-en-zero-waste\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/softys-uruguay-liderazgo-platino-en-zero-waste\\\/\"},\"author\":{\"name\":\"Diego Romero\",\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/#\\\/schema\\\/person\\\/5964e9b3591282df75f5643b4e777435\"},\"headline\":\"Softys Uruguay: liderazgo platino en Zero Waste\",\"datePublished\":\"2026-03-05T16:52:37+00:00\",\"dateModified\":\"2026-03-05T16:54:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/softys-uruguay-liderazgo-platino-en-zero-waste\\\/\"},\"wordCount\":1136,\"publisher\":{\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/softys-uruguay-liderazgo-platino-en-zero-waste\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/globalzerowaste.org\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Gemini_Generated_Image_wrdasbwrdasbwrda.png\",\"articleSection\":[\"Econom\u00eda circular\",\"Noticias\",\"SGZW\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/softys-uruguay-liderazgo-platino-en-zero-waste\\\/\",\"url\":\"https:\\\/\\\/globalzerowaste.org\\\/softys-uruguay-liderazgo-platino-en-zero-waste\\\/\",\"name\":\"Softys Uruguay: liderazgo platino en Zero Waste - Global Zero Waste \\\/ Basura Cero Global\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/softys-uruguay-liderazgo-platino-en-zero-waste\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/softys-uruguay-liderazgo-platino-en-zero-waste\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/globalzerowaste.org\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Gemini_Generated_Image_wrdasbwrdasbwrda.png\",\"datePublished\":\"2026-03-05T16:52:37+00:00\",\"dateModified\":\"2026-03-05T16:54:10+00:00\",\"description\":\"SGZW Softys Uruguay: liderazgo platino en Zero Waste - Global Zero Waste \\\/ Basura Cero Global\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/softys-uruguay-liderazgo-platino-en-zero-waste\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/globalzerowaste.org\\\/softys-uruguay-liderazgo-platino-en-zero-waste\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/softys-uruguay-liderazgo-platino-en-zero-waste\\\/#primaryimage\",\"url\":\"https:\\\/\\\/globalzerowaste.org\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Gemini_Generated_Image_wrdasbwrdasbwrda.png\",\"contentUrl\":\"https:\\\/\\\/globalzerowaste.org\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Gemini_Generated_Image_wrdasbwrdasbwrda.png\",\"width\":1408,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/softys-uruguay-liderazgo-platino-en-zero-waste\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/globalzerowaste.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SGZW\",\"item\":\"https:\\\/\\\/globalzerowaste.org\\\/category\\\/sgzw\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Softys Uruguay: liderazgo platino en Zero Waste\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/#website\",\"url\":\"https:\\\/\\\/globalzerowaste.org\\\/\",\"name\":\"Global Zero Waste\",\"description\":\"Reducimos costos de materiales y residuos en todo tipo de organizaciones a nivel global. Expertos en Econom\u00eda Circular, Zero Waste y Sostenibilidad en gesti\u00f3n de materiales y residuos s\u00f3lidos (basura cero, residuo cero)\",\"publisher\":{\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/#organization\"},\"alternateName\":\"GZW - Basura Cero Global\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/globalzerowaste.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/#organization\",\"name\":\"Global Zero Waste\",\"alternateName\":\"GZW - Basura Cero Global\",\"url\":\"https:\\\/\\\/globalzerowaste.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/globalzerowaste.org\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo-Global-Zero-Waste-sin-bordes.png\",\"contentUrl\":\"https:\\\/\\\/globalzerowaste.org\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo-Global-Zero-Waste-sin-bordes.png\",\"width\":1800,\"height\":689,\"caption\":\"Global Zero Waste\"},\"image\":{\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/globalzerowasteGZW\",\"https:\\\/\\\/x.com\\\/basuraceroglob\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/globalzerowaste\\\/posts\\\/?feedView=all\",\"https:\\\/\\\/www.instagram.com\\\/global.zerowaste\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@GlobalZeroWaste\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/globalzerowaste.org\\\/#\\\/schema\\\/person\\\/5964e9b3591282df75f5643b4e777435\",\"name\":\"Diego Romero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17999e1fb74f3ad533acecf94c2ba947f29e55e14efc9eb23ad9789630fc650f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17999e1fb74f3ad533acecf94c2ba947f29e55e14efc9eb23ad9789630fc650f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17999e1fb74f3ad533acecf94c2ba947f29e55e14efc9eb23ad9789630fc650f?s=96&d=mm&r=g\",\"caption\":\"Diego Romero\"},\"url\":\"https:\\\/\\\/globalzerowaste.org\\\/pt\\\/author\\\/dromero\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Softys Uruguai: Lideran\u00e7a de Platina em Res\u00edduo Zero - Global Zero Waste \/ Basura Cero Global","description":"SGZW Softys Uruguai: Lideran\u00e7a de Platina em Res\u00edduo Zero - Global Zero Waste \/ Global Zero Waste","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/globalzerowaste.org\/pt\/softys-uruguai-lideranca-de-platina-em-desperdicio-zero\/","og_locale":"pt_BR","og_type":"article","og_title":"Softys Uruguay: liderazgo platino en Zero Waste - Global Zero Waste \/ Basura Cero Global","og_description":"SGZW Softys Uruguay: liderazgo platino en Zero Waste - Global Zero Waste \/ Basura Cero Global","og_url":"https:\/\/globalzerowaste.org\/pt\/softys-uruguai-lideranca-de-platina-em-desperdicio-zero\/","og_site_name":"Global Zero Waste \/ Basura Cero Global","article_publisher":"https:\/\/www.facebook.com\/globalzerowasteGZW","article_published_time":"2026-03-05T16:52:37+00:00","article_modified_time":"2026-03-05T16:54:10+00:00","og_image":[{"width":1024,"height":559,"url":"https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_wrdasbwrdasbwrda-1024x559.png","type":"image\/png"}],"author":"Diego Romero","twitter_card":"summary_large_image","twitter_creator":"@basuraceroglob","twitter_site":"@basuraceroglob","twitter_misc":{"Escrito por":"Diego Romero","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/globalzerowaste.org\/softys-uruguay-liderazgo-platino-en-zero-waste\/#article","isPartOf":{"@id":"https:\/\/globalzerowaste.org\/softys-uruguay-liderazgo-platino-en-zero-waste\/"},"author":{"name":"Diego Romero","@id":"https:\/\/globalzerowaste.org\/#\/schema\/person\/5964e9b3591282df75f5643b4e777435"},"headline":"Softys Uruguay: liderazgo platino en Zero Waste","datePublished":"2026-03-05T16:52:37+00:00","dateModified":"2026-03-05T16:54:10+00:00","mainEntityOfPage":{"@id":"https:\/\/globalzerowaste.org\/softys-uruguay-liderazgo-platino-en-zero-waste\/"},"wordCount":1136,"publisher":{"@id":"https:\/\/globalzerowaste.org\/#organization"},"image":{"@id":"https:\/\/globalzerowaste.org\/softys-uruguay-liderazgo-platino-en-zero-waste\/#primaryimage"},"thumbnailUrl":"https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_wrdasbwrdasbwrda.png","articleSection":["Econom\u00eda circular","Noticias","SGZW"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/globalzerowaste.org\/softys-uruguay-liderazgo-platino-en-zero-waste\/","url":"https:\/\/globalzerowaste.org\/softys-uruguay-liderazgo-platino-en-zero-waste\/","name":"Softys Uruguai: Lideran\u00e7a de Platina em Res\u00edduo Zero - Global Zero Waste \/ Basura Cero Global","isPartOf":{"@id":"https:\/\/globalzerowaste.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/globalzerowaste.org\/softys-uruguay-liderazgo-platino-en-zero-waste\/#primaryimage"},"image":{"@id":"https:\/\/globalzerowaste.org\/softys-uruguay-liderazgo-platino-en-zero-waste\/#primaryimage"},"thumbnailUrl":"https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_wrdasbwrdasbwrda.png","datePublished":"2026-03-05T16:52:37+00:00","dateModified":"2026-03-05T16:54:10+00:00","description":"SGZW Softys Uruguai: Lideran\u00e7a de Platina em Res\u00edduo Zero - Global Zero Waste \/ Global Zero Waste","breadcrumb":{"@id":"https:\/\/globalzerowaste.org\/softys-uruguay-liderazgo-platino-en-zero-waste\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/globalzerowaste.org\/softys-uruguay-liderazgo-platino-en-zero-waste\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/globalzerowaste.org\/softys-uruguay-liderazgo-platino-en-zero-waste\/#primaryimage","url":"https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_wrdasbwrdasbwrda.png","contentUrl":"https:\/\/globalzerowaste.org\/wp-content\/uploads\/2026\/03\/Gemini_Generated_Image_wrdasbwrdasbwrda.png","width":1408,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/globalzerowaste.org\/softys-uruguay-liderazgo-platino-en-zero-waste\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/globalzerowaste.org\/"},{"@type":"ListItem","position":2,"name":"SGZW","item":"https:\/\/globalzerowaste.org\/category\/sgzw\/"},{"@type":"ListItem","position":3,"name":"Softys Uruguay: liderazgo platino en Zero Waste"}]},{"@type":"WebSite","@id":"https:\/\/globalzerowaste.org\/#website","url":"https:\/\/globalzerowaste.org\/","name":"Global Zero Waste","description":"Reduzimos os custos de materiais e res\u00edduos em todos os tipos de organiza\u00e7\u00f5es em n\u00edvel global. Especialistas em Economia Circular, Desperd\u00edcio Zero e Sustentabilidade na gest\u00e3o de materiais e res\u00edduos s\u00f3lidos (desperd\u00edcio zero, res\u00edduo zero).","publisher":{"@id":"https:\/\/globalzerowaste.org\/#organization"},"alternateName":"GZW - Basura Cero Global","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/globalzerowaste.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/globalzerowaste.org\/#organization","name":"Global Zero Waste","alternateName":"GZW - Basura Cero Global","url":"https:\/\/globalzerowaste.org\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/globalzerowaste.org\/#\/schema\/logo\/image\/","url":"https:\/\/globalzerowaste.org\/wp-content\/uploads\/2023\/09\/Logo-Global-Zero-Waste-sin-bordes.png","contentUrl":"https:\/\/globalzerowaste.org\/wp-content\/uploads\/2023\/09\/Logo-Global-Zero-Waste-sin-bordes.png","width":1800,"height":689,"caption":"Global Zero Waste"},"image":{"@id":"https:\/\/globalzerowaste.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/globalzerowasteGZW","https:\/\/x.com\/basuraceroglob","https:\/\/www.linkedin.com\/company\/globalzerowaste\/posts\/?feedView=all","https:\/\/www.instagram.com\/global.zerowaste\/","https:\/\/www.youtube.com\/@GlobalZeroWaste"]},{"@type":"Person","@id":"https:\/\/globalzerowaste.org\/#\/schema\/person\/5964e9b3591282df75f5643b4e777435","name":"Diego Romero","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/17999e1fb74f3ad533acecf94c2ba947f29e55e14efc9eb23ad9789630fc650f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/17999e1fb74f3ad533acecf94c2ba947f29e55e14efc9eb23ad9789630fc650f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17999e1fb74f3ad533acecf94c2ba947f29e55e14efc9eb23ad9789630fc650f?s=96&d=mm&r=g","caption":"Diego Romero"},"url":"https:\/\/globalzerowaste.org\/pt\/author\/dromero\/"}]}},"_links":{"self":[{"href":"https:\/\/globalzerowaste.org\/pt\/wp-json\/wp\/v2\/posts\/6494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalzerowaste.org\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalzerowaste.org\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalzerowaste.org\/pt\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/globalzerowaste.org\/pt\/wp-json\/wp\/v2\/comments?post=6494"}],"version-history":[{"count":5,"href":"https:\/\/globalzerowaste.org\/pt\/wp-json\/wp\/v2\/posts\/6494\/revisions"}],"predecessor-version":[{"id":6500,"href":"https:\/\/globalzerowaste.org\/pt\/wp-json\/wp\/v2\/posts\/6494\/revisions\/6500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalzerowaste.org\/pt\/wp-json\/wp\/v2\/media\/6495"}],"wp:attachment":[{"href":"https:\/\/globalzerowaste.org\/pt\/wp-json\/wp\/v2\/media?parent=6494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalzerowaste.org\/pt\/wp-json\/wp\/v2\/categories?post=6494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalzerowaste.org\/pt\/wp-json\/wp\/v2\/tags?post=6494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}