{"id":7329,"date":"2026-06-26T16:14:15","date_gmt":"2026-06-26T21:14:15","guid":{"rendered":"https:\/\/globalzerowaste.org\/?p=7329"},"modified":"2026-06-26T17:19:16","modified_gmt":"2026-06-26T22:19:16","slug":"economia-circular-industria-plastica-caso-darnel","status":"publish","type":"post","link":"https:\/\/globalzerowaste.org\/pt\/economia-circular-industria-plastica-caso-darnel\/","title":{"rendered":"Econom\u00eda circular en la industria pl\u00e1stica: El caso de \u00e9xito de Darnel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7329\" class=\"elementor elementor-7329\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:117,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22018f5 e-flex e-con-boxed e-con e-parent\" data-id=\"22018f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d4186 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38d4186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-454609c e-flex e-con-boxed e-con e-parent\" data-id=\"454609c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a93eb elementor-widget elementor-widget-text-editor\" data-id=\"64a93eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 data-path-to-node=\"9\">Econom\u00eda circular en la industria pl\u00e1stica: C\u00f3mo proteger m\u00e1rgenes y romper barreras regulatorias<\/h1><p id=\"p-rc_b315d1431e28b48e-23\" data-path-to-node=\"11\">\u00a0<\/p><p id=\"p-rc_b315d1431e28b48e-43\" data-path-to-node=\"12\"><span data-path-to-node=\"12,1\"><span class=\"citation-110\">Por a\u00f1os, la <\/span><b data-path-to-node=\"12,1\" data-index-in-node=\"13\"><span class=\"citation-110\">econom\u00eda circular en la industria pl\u00e1stica<\/span><\/b><span class=\"citation-110\"> ha sido mirada como un problema exclusivo de materiales<\/span><\/span><span data-path-to-node=\"12,3\">. <\/span><span data-path-to-node=\"12,5\"><span class=\"citation-109\">Quienes lo ven as\u00ed, se equivocan<\/span><\/span><span data-path-to-node=\"12,7\">. <\/span><span data-path-to-node=\"12,9\"><span class=\"citation-108\">La verdadera transformaci\u00f3n ocurre cuando la circularidad se aborda como lo que realmente es: una estrategia de eficiencia sist\u00e9mica y optimizaci\u00f3n de procesos<\/span><\/span><span data-path-to-node=\"12,11\">.<\/span><\/p><p id=\"p-rc_b315d1431e28b48e-44\" data-path-to-node=\"13\"><span data-path-to-node=\"13,1\"><span class=\"citation-107\">Tras m\u00e1s de ocho a\u00f1os de alianza estrat\u00e9gica entre <\/span><a href=\"https:\/\/globalzerowaste.org\/aboutus\/#whoweare\"><b data-path-to-node=\"13,1\" data-index-in-node=\"51\"><span class=\"citation-107\">Global Zero Waste<\/span><\/b><\/a><span class=\"citation-107\"> y <\/span><b data-path-to-node=\"13,1\" data-index-in-node=\"71\"><span class=\"citation-107\">Darnel<\/span><\/b><span class=\"citation-107\">, bajo el liderazgo operativo de Juan David Carrillo, hemos logrado demostrar que reducir desperdicios es un motor de rentabilidad y valor social que impacta todas las dimensiones de la operaci\u00f3n<\/span><\/span><span data-path-to-node=\"13,3\">.<\/span><\/p><p id=\"p-rc_b315d1431e28b48e-45\" data-path-to-node=\"14\"><span data-path-to-node=\"14,1\"><span class=\"citation-106\">A trav\u00e9s de la implementaci\u00f3n de nuestro sistema de gesti\u00f3n <\/span><i data-path-to-node=\"14,1\" data-index-in-node=\"60\"><span class=\"citation-106\">Cirways<\/span><\/i><span class=\"citation-106\">, el enfoque sist\u00e9mico nos permiti\u00f3 ir mucho m\u00e1s all\u00e1 de los materiales<\/span><\/span><span data-path-to-node=\"14,3\">. <\/span><span data-path-to-node=\"14,5\"><span class=\"citation-105\">En un mercado donde los costos energ\u00e9ticos y operativos son cada vez m\u00e1s agresivos, desplegamos sistemas de monitoreo permanente que prueban una tesis que siempre sostengo<\/span><\/span><span data-path-to-node=\"14,7\">:<\/span><\/p><blockquote data-path-to-node=\"15\"><p id=\"p-rc_b315d1431e28b48e-46\" data-path-to-node=\"15,1\"><span data-path-to-node=\"15,1,0\"><span class=\"citation-104\">\u00abCuando logras eficiencias en el manejo de los recursos, el impacto es sist\u00e9mico: afecta desde los flujos de energ\u00eda y agua, hasta la reducci\u00f3n de tiempos, movimientos y demanda de materiales. Porque recuerden: el tiempo es lo \u00fanico que no se puede reciclar\u00bb<\/span><\/span><span data-path-to-node=\"15,1,2\">.<\/span><\/p><\/blockquote><h2 data-path-to-node=\"16\">El hito t\u00e9cnico y regulatorio: Rompiendo el mito del 100% reciclado<\/h2><p id=\"p-rc_b315d1431e28b48e-47\" data-path-to-node=\"17\"><span data-path-to-node=\"17,1\"><span class=\"citation-103\">Como abogada y estratega, s\u00e9 que la innovaci\u00f3n t\u00e9cnica no sirve de nada sin viabilidad jur\u00eddica y seguridad regulatoria<\/span><\/span><span data-path-to-node=\"17,3\">. <\/span><span data-path-to-node=\"17,5\"><span class=\"citation-102\">Por eso, el mayor orgullo de esta alianza es haber consolidado a Darnel como el referente indiscutible en Colombia: la \u00fanica empresa con la <\/span><b data-path-to-node=\"17,5\" data-index-in-node=\"140\"><span class=\"citation-102\">certificaci\u00f3n INVIMA<\/span><\/b><span class=\"citation-102\"> para producir envases aptos para contacto con alimentos fabricados con material 100% postconsumo<\/span><\/span><span data-path-to-node=\"17,7\">.<\/span><\/p><p id=\"p-rc_b315d1431e28b48e-48\" data-path-to-node=\"18\"><span data-path-to-node=\"18,1\"><span class=\"citation-101\">Este logro no fue un golpe de suerte; es el resultado de a\u00f1os de inversi\u00f3n conjunta en I+D, sistemas de filtrado de alta precisi\u00f3n y un estricto control de laboratorio<\/span><\/span><span data-path-to-node=\"18,3\">. <\/span><span data-path-to-node=\"18,5\"><span class=\"citation-100\">Logramos que el pl\u00e1stico recuperado regrese al mercado con la misma inocuidad que la resina virgen<\/span><\/span><span data-path-to-node=\"18,7\">. <\/span><span data-path-to-node=\"18,9\"><span class=\"citation-99\">Eso es, en esencia, llevar el concepto <\/span><i data-path-to-node=\"18,9\" data-index-in-node=\"39\"><span class=\"citation-99\">\u201cCradle to Cradle\u201d<\/span><\/i><span class=\"citation-99\"> (de la cuna a la cuna) a la escala masiva<\/span><\/span><span data-path-to-node=\"18,11\">.<\/span><\/p><h2 data-path-to-node=\"19\">El factor humano: Un laboratorio de transformaci\u00f3n social<\/h2><p id=\"p-rc_b315d1431e28b48e-49\" data-path-to-node=\"20\"><span data-path-to-node=\"20,1\"><span class=\"citation-98\">Ning\u00fan sistema de gesti\u00f3n sobrevive sin cultura<\/span><\/span><span data-path-to-node=\"20,3\">. <\/span><span data-path-to-node=\"20,5\"><span class=\"citation-97\">Hoy, esta visi\u00f3n permea a una fuerza laboral de m\u00e1s de 3.000 personas<\/span><\/span><span data-path-to-node=\"20,7\">. <\/span><span data-path-to-node=\"20,9\"><span class=\"citation-96\">La cultura de <\/span><a href=\"https:\/\/globalzerowaste.org\/sistema-de-gestion-zero-waste-basura-cero\/\"><b data-path-to-node=\"20,9\" data-index-in-node=\"14\"><span class=\"citation-96\">residuos cero<\/span><\/b><\/a><span class=\"citation-96\"> ha dejado las plantas de producci\u00f3n para trasladarse directamente a los hogares de los colaboradores<\/span><\/span><span data-path-to-node=\"20,11\">.<\/span><\/p><p id=\"p-rc_b315d1431e28b48e-50\" data-path-to-node=\"21\"><span data-path-to-node=\"21,1\"><span class=\"citation-95\">Un ejemplo de esta pedagog\u00eda es la regla escolar que dise\u00f1amos a partir de ocho platos espumados y 20 vasos de poliestireno recuperados <\/span><\/span><span data-path-to-node=\"21,4\"><span class=\"citation-94\">: un s\u00edmbolo medible de que el pl\u00e1stico, gestionado con el rigor t\u00e9cnico adecuado, es un recurso valioso para el futuro y no un desecho<\/span><\/span><span data-path-to-node=\"21,6\">.<\/span><\/p><h2 data-path-to-node=\"22\">Mi llamado a la acci\u00f3n para la Alta Direcci\u00f3n<\/h2><p id=\"p-rc_b315d1431e28b48e-51\" data-path-to-node=\"23\"><span data-path-to-node=\"23,1\"><span class=\"citation-93\">La experiencia con el grupo Darnel demuestra que la industria pl\u00e1stica no tiene por qu\u00e9 ser el problema; puede liderar la soluci\u00f3n si cuenta con el acompa\u00f1amiento t\u00e9cnico id\u00f3neo y una visi\u00f3n que conecte el impacto local con la escalabilidad global<\/span><\/span><span data-path-to-node=\"23,3\">.<\/span><\/p><p id=\"p-rc_b315d1431e28b48e-52\" data-path-to-node=\"24\"><span data-path-to-node=\"24,0\">Si un gigante industrial de esta magnitud pudo transformar sus operaciones y blindar su futuro regulatorio, \u00bfqu\u00e9 est\u00e1 deteniendo a su organizaci\u00f3n? <\/span><span data-path-to-node=\"24,2\"><span class=\"citation-92\">La sostenibilidad y la <\/span><b data-path-to-node=\"24,2\" data-index-in-node=\"23\"><span class=\"citation-92\">econom\u00eda circular<\/span><\/b><span class=\"citation-92\"> ya no son opcionales; son el nuevo est\u00e1ndar de la competitividad<\/span><\/span><span data-path-to-node=\"24,4\">.<\/span><\/p><p id=\"p-rc_b315d1431e28b48e-53\" data-path-to-node=\"25\"><span data-path-to-node=\"25,1\"><span class=\"citation-91\">En Global Zero Waste no dise\u00f1amos discursos, estructuramos sistemas de gesti\u00f3n que transforman industrias<\/span><\/span><span data-path-to-node=\"25,3\">. Los leo en sus comentarios.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<hr class=\"e-divider-base\" data-interaction-id=\"b437890\"  data-e-type=\"widget\" data-id=\"b437890\" \/>\n\t\t\t\t\t<p class=\"e-paragraph-base\" data-interaction-id=\"6449cfe\" data-e-type=\"widget\" data-id=\"6449cfe\">Si deseas conocer m\u00e1s sobre nuestro servicios especializados, d\u00e9janos tus datos y uno de nuestros profesionales se pondr\u00e1 en contacto contigo para brindarte orientaci\u00f3n ajustada a tus necesidades.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5dd2dc elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"d5dd2dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Darnel\" aria-label=\"Darnel\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7329\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"d5dd2dc\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Econom\u00eda circular en la industria pl\u00e1stica: El caso de \u00e9xito de Darnel - Global Zero Waste \/ Basura Cero Global\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"7329\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCorreo electr\u00f3nico\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Correo electr\u00f3nico\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMensaje\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Mensaje\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_dec29df]\" id=\"form-field-field_dec29df\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_75c1911 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_75c1911\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcJ8u4sAAAAAMCsoXwknTwDoBlLKodMy3E_SiZh\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Econom\u00eda circular en la industria pl\u00e1stica: C\u00f3mo proteger m\u00e1rgenes y romper barreras regulatorias \u00a0 Por a\u00f1os, la econom\u00eda circular en la industria pl\u00e1stica ha sido mirada como un problema exclusivo de materiales. Quienes lo ven as\u00ed, se equivocan. La verdadera transformaci\u00f3n ocurre cuando la circularidad se aborda como lo que realmente es: una estrategia de [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":7331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_joinchat":[],"footnotes":""},"categories":[22,10,21],"tags":[],"class_list":["post-7329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia_circular","category-noticias","category-sgzw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Econom\u00eda circular en la industria pl\u00e1stica: El caso de \u00e9xito de Darnel - Global Zero Waste \/ Basura Cero Global<\/title>\n<meta name=\"description\" content=\"SGZW Econom\u00eda circular en la industria pl\u00e1stica: El caso de \u00e9xito de Darnel - Global Zero Waste \/ Basura Cero Global Descubre c\u00f3mo la econom\u00eda circular en la industria pl\u00e1stica impulsa la rentabilidad y supera retos regulatorios. 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