{"id":7344,"date":"2026-06-26T16:51:40","date_gmt":"2026-06-26T21:51:40","guid":{"rendered":"https:\/\/globalzerowaste.org\/?p=7344"},"modified":"2026-06-26T17:09:41","modified_gmt":"2026-06-26T22:09:41","slug":"sostenibilidad-productos-ramo-circular","status":"publish","type":"post","link":"https:\/\/globalzerowaste.org\/pt\/sostenibilidad-productos-ramo-circular\/","title":{"rendered":"Sostenibilidad en Productos Ramo: Econom\u00eda Circular en CIRCULAR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7344\" class=\"elementor elementor-7344\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:117,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22018f5 e-flex e-con-boxed e-con e-parent\" data-id=\"22018f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d4186 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38d4186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-454609c e-flex e-con-boxed e-con e-parent\" data-id=\"454609c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a93eb elementor-widget elementor-widget-text-editor\" data-id=\"64a93eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 data-path-to-node=\"20\">Sostenibilidad en Productos Ramo: \u00bfA qu\u00e9 sabe la econom\u00eda circular?<\/h1><p id=\"p-rc_e88f3b3f80b79083-58\" data-path-to-node=\"21\">\u00a0<\/p><p id=\"p-rc_e88f3b3f80b79083-65\" data-path-to-node=\"21\"><span data-path-to-node=\"21,1\"><span class=\"citation-162\">El camino hacia un mundo sin residuos requiere m\u00e1s que procesos t\u00e9cnicos; necesita historias que inspiren y acciones que transformen<\/span><\/span><span data-path-to-node=\"21,3\">. <\/span><span data-path-to-node=\"21,5\"><span class=\"citation-161\">Con esta premisa, <a href=\"https:\/\/globalzerowaste.org\/aboutus\/#team\">Sandra Pinz\u00f3n<\/a>, CEO y Fundadora de Global Zero Waste, contin\u00faa liderando <\/span><b data-path-to-node=\"21,5\" data-index-in-node=\"90\"><span class=\"citation-161\">\u00abCIRCULAR\u00bb<\/span><\/b><span class=\"citation-161\">, un videopodcast dise\u00f1ado para visibilizar las historias que giran en torno a la econom\u00eda circular, la sostenibilidad y las personas que hacen posible un mundo sin residuos<\/span><\/span><span data-path-to-node=\"21,7\">.<\/span><\/p><p id=\"p-rc_e88f3b3f80b79083-66\" data-path-to-node=\"22\"><span data-path-to-node=\"22,1\"><span class=\"citation-160\">En este nuevo episodio, la invitada Ana Milena Celis, Gerente de PR, Comunicaci\u00f3n y Sostenibilidad en Productos Ramo, comparti\u00f3 c\u00f3mo la organizaci\u00f3n ha logrado llevar la <\/span><b data-path-to-node=\"22,1\" data-index-in-node=\"170\"><span class=\"citation-160\">sostenibilidad en Productos Ramo<\/span><\/b><span class=\"citation-160\"> al coraz\u00f3n de una de las marcas m\u00e1s queridas por los colombianos<\/span><\/span><span data-path-to-node=\"22,3\">. <\/span><span data-path-to-node=\"22,5\"><span class=\"citation-159\">Para Ana Milena, la comunicaci\u00f3n es la herramienta clave para inspirar este cambio<\/span><\/span><span data-path-to-node=\"22,7\">:<\/span><\/p><blockquote data-path-to-node=\"23\"><p id=\"p-rc_e88f3b3f80b79083-67\" data-path-to-node=\"23,0\"><span data-path-to-node=\"23,0,0\">\u00abA trav\u00e9s de la comunicaci\u00f3n no solo es contar historias o comunicar simplemente, sino inspirar, motivar, conocer otras cosas. <\/span><span data-path-to-node=\"23,0,2\"><span class=\"citation-158\">Entonces sent\u00ed que esos dos mundos [la comunicaci\u00f3n y la sostenibilidad] para m\u00ed&#8230; han sido parte de mi vida\u00bb<\/span><\/span><span data-path-to-node=\"23,0,4\">.<\/span><\/p><\/blockquote><h2 data-path-to-node=\"24\">Productos Ramo: Un legado de tradici\u00f3n y prop\u00f3sito social<\/h2><p id=\"p-rc_e88f3b3f80b79083-68\" data-path-to-node=\"25\"><span data-path-to-node=\"25,1\"><span class=\"citation-157\">Hablar de Productos Ramo en 2026 es referirse a un pilar de la identidad y la memoria afectiva de millones de personas<\/span><\/span><span data-path-to-node=\"25,3\">. <\/span><span data-path-to-node=\"25,5\"><span class=\"citation-156\">Con una trayectoria de 75 a\u00f1os, la compa\u00f1\u00eda ha demostrado que el crecimiento econ\u00f3mico debe avanzar de la mano con un compromiso social profundo y genuino<\/span><\/span><span data-path-to-node=\"25,7\">.<\/span><\/p><p id=\"p-rc_e88f3b3f80b79083-69\" data-path-to-node=\"26\"><span data-path-to-node=\"26,1\"><span class=\"citation-155\">Ramo ha transformado su operaci\u00f3n de manera org\u00e1nica, entendiendo que su rol va mucho m\u00e1s all\u00e1 de la producci\u00f3n de alimentos ic\u00f3nicos; se trata de una responsabilidad activa con el desarrollo del entorno<\/span><\/span><span data-path-to-node=\"26,3\">. <\/span><span data-path-to-node=\"26,5\"><span class=\"citation-154\">Sobre el prop\u00f3sito que mueve a las compa\u00f1\u00edas tradicionales en la actualidad, Ana Milena fue enf\u00e1tica<\/span><\/span><span data-path-to-node=\"26,7\">:<\/span><\/p><blockquote data-path-to-node=\"27\"><p id=\"p-rc_e88f3b3f80b79083-70\" data-path-to-node=\"27,0\"><span data-path-to-node=\"27,0,1\"><span class=\"citation-153\">\u201cEntender que las compa\u00f1\u00edas, sobre todo compa\u00f1\u00edas que llevan muchos a\u00f1os como Ramo, no solo tienen un crecimiento en lo econ\u00f3mico, sino tienen adem\u00e1s un prop\u00f3sito tambi\u00e9n, un prop\u00f3sito social, un prop\u00f3sito con el pa\u00eds\u201d<\/span><\/span><span data-path-to-node=\"27,0,3\">.<\/span><\/p><\/blockquote><h2 data-path-to-node=\"28\">Econom\u00eda circular en Ramo: Cuando el residuo pl\u00e1stico se vuelve educaci\u00f3n<\/h2><p id=\"p-rc_e88f3b3f80b79083-71\" data-path-to-node=\"29\"><span data-path-to-node=\"29,1\"><span class=\"citation-152\">En el escenario de <\/span><b data-path-to-node=\"29,1\" data-index-in-node=\"19\"><span class=\"citation-152\">CIRCULAR<\/span><\/b><span class=\"citation-152\">, la conversaci\u00f3n sobre la <\/span><b data-path-to-node=\"29,1\" data-index-in-node=\"54\"><span class=\"citation-152\">sostenibilidad en Productos Ramo<\/span><\/b><span class=\"citation-152\"> se materializa a trav\u00e9s de objetos con historia<\/span><\/span><span data-path-to-node=\"29,3\">. <\/span><span data-path-to-node=\"29,5\"><span class=\"citation-151\">Uno de los puntos m\u00e1s emotivos del episodio fue la presentaci\u00f3n de un objeto con un impacto transformador: un pupitre escolar<\/span><\/span><span data-path-to-node=\"29,7\">.<\/span><\/p><p id=\"p-rc_e88f3b3f80b79083-72\" data-path-to-node=\"30\"><span data-path-to-node=\"30,1\"><span class=\"citation-150\">A trav\u00e9s de una alianza estrat\u00e9gica con la <\/span><i data-path-to-node=\"30,1\" data-index-in-node=\"43\"><span class=\"citation-150\">Fundaci\u00f3n Recupera tu silla<\/span><\/i><span class=\"citation-150\">, Productos Ramo ha logrado que la gesti\u00f3n de sus empaques y residuos pl\u00e1sticos se convierta en madera reciclada para construir mobiliario escolar, dignificando los espacios de aprendizaje de ni\u00f1os en condiciones vulnerables<\/span><\/span><span data-path-to-node=\"30,3\">.<\/span><\/p><blockquote data-path-to-node=\"31\"><p id=\"p-rc_e88f3b3f80b79083-73\" data-path-to-node=\"31,0\"><span data-path-to-node=\"31,0,1\"><span class=\"citation-149\">\u00abA trav\u00e9s de un pupitre t\u00fa le est\u00e1s dando a un ni\u00f1o una oportunidad digna de tener un aula para poder estudiar en buenas condiciones, le das herramientas a esos chiquitos que tanto lo necesitan para poder tener un presente y un futuro mejor\u00bb, explic\u00f3 la vocera de Productos Ramo<\/span><\/span><span data-path-to-node=\"31,0,3\">.<\/span><\/p><\/blockquote><p id=\"p-rc_e88f3b3f80b79083-74\" data-path-to-node=\"32\"><span data-path-to-node=\"32,1\"><span class=\"citation-148\">Asimismo, la conversaci\u00f3n dej\u00f3 una analog\u00eda perfecta utilizando uno de los productos m\u00e1s tradicionales de la marca: la barra de ChocoRamo con mermelada<\/span><\/span><span data-path-to-node=\"32,3\">. <\/span><span data-path-to-node=\"32,5\"><span class=\"citation-147\">Para la invitada, si la sostenibilidad tuviera un sabor, ser\u00eda ese, ya que al igual que este ponqu\u00e9, la estrategia ambiental \u00abtiene capas que uno tiene que gestionar, tiene que entender y tiene que saber hacia d\u00f3nde va\u00bb<\/span><\/span><span data-path-to-node=\"32,7\">.<\/span><\/p><h2 data-path-to-node=\"33\">El futuro de la estrategia: Un compromiso guiado por la \u00abCoherencia\u00bb<\/h2><p id=\"p-rc_e88f3b3f80b79083-75\" data-path-to-node=\"34\"><span data-path-to-node=\"34,1\"><span class=\"citation-146\">Al finalizar el encuentro, Sandra Pinz\u00f3n ret\u00f3 a Ana Milena a definir en una sola palabra el prop\u00f3sito que gu\u00eda su gesti\u00f3n en la organizaci\u00f3n<\/span><\/span><span data-path-to-node=\"34,3\">. <\/span><span data-path-to-node=\"34,5\"><span class=\"citation-145\">La respuesta fue contundente: <\/span><b data-path-to-node=\"34,5\" data-index-in-node=\"30\"><span class=\"citation-145\">\u00abCoherencia\u00bb<\/span><\/b><\/span><span data-path-to-node=\"34,7\">. <\/span><span data-path-to-node=\"34,9\"><span class=\"citation-144\">Para Ramo, el camino hacia la econom\u00eda circular exige eliminar las narrativas falsas, mitigar la falta de coherencia y apostar por una comunicaci\u00f3n transparente, clara y simple que conecte de verdad con el consumidor final<\/span><\/span><span data-path-to-node=\"34,11\">.<\/span><\/p><p id=\"p-rc_e88f3b3f80b79083-76\" data-path-to-node=\"35\"><span data-path-to-node=\"35,1\"><span class=\"citation-143\">Este episodio de <\/span><b data-path-to-node=\"35,1\" data-index-in-node=\"17\"><span class=\"citation-143\">CIRCULAR<\/span><\/b><span class=\"citation-143\"> es una invitaci\u00f3n a mirar m\u00e1s all\u00e1 de la tradici\u00f3n y descubrir el coraz\u00f3n de una organizaci\u00f3n que, con pasi\u00f3n y de la mano de sus colaboradores, est\u00e1 decidida a dejar una huella positiva en el futuro del pa\u00eds, <a href=\"https:\/\/globalzerowaste.org\/sistema-de-gestion-zero-waste-basura-cero\/\">un residuo a la vez<\/a><\/span><\/span><span data-path-to-node=\"35,3\">.<\/span><\/p><p id=\"p-rc_e88f3b3f80b79083-77\" data-path-to-node=\"36\"><span data-path-to-node=\"36,0\">\u00bfQuieres conocer todos los detalles de esta conversaci\u00f3n sobre la <b data-path-to-node=\"36,0\" data-index-in-node=\"66\">sostenibilidad en Productos Ramo<\/b>? <\/span><span data-path-to-node=\"36,2\"><span class=\"citation-142\">Mira el episodio completo en nuestro canal de YouTube y \u00fanete a la revoluci\u00f3n de la econom\u00eda circular<\/span><\/span><span data-path-to-node=\"36,4\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<hr class=\"e-divider-base\" data-interaction-id=\"b437890\"  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Con esta premisa, Sandra Pinz\u00f3n, CEO y Fundadora de Global Zero Waste, contin\u00faa liderando \u00abCIRCULAR\u00bb, un videopodcast dise\u00f1ado para visibilizar las historias que giran [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":7347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_joinchat":[],"footnotes":""},"categories":[22,10,21],"tags":[],"class_list":["post-7344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia_circular","category-noticias","category-sgzw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sostenibilidad en Productos Ramo: Econom\u00eda Circular en CIRCULAR - Global Zero Waste \/ Basura Cero Global<\/title>\n<meta name=\"description\" content=\"SGZW Sostenibilidad en Productos Ramo: Econom\u00eda Circular en CIRCULAR - 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