Masterclass: practical applications of the Zero Waste model for leadership and competitiveness

We will also look at the many benefits this model offers for producing sustainability reports and generating impact.

Sustainable transformation: leadership that inspires through success stories

One inspiring example of how companies can implement this model in their operations is the case of Productos Ramo S.A., under the leadership of its president, Bernardo Serna Gámez, a Mexican who has built a sustainability strategy that reflects a focus on innovation and transformation.

By Sandra Pinzón, CEO of Global Zero Waste

At Global Zero Waste, we firmly believe that corporate sustainability is not just an aspiration but a tangible roadmap for the future. Soon we will have the privilege of welcoming sector professionals, environmental managers, sustainability consultants and business leaders who will join our Masterclass: "Practical Applications of the Zero Waste Management System in Organisations". This space is designed for those seeking a more efficient, conscious resource management aligned with corporate responsibility and with meeting the Sustainable Development Goals (SDGs) and the 2030 agenda.

Is it really possible to reach Zero Waste targets?

The recurring question is: "Is it really possible to reach Zero Waste targets?". My answer is yes. It is not an immediate destination but a process that requires continuous improvement and poses constant challenges for its maintenance and success. That is why Zero Waste Management System Certification is grounded in international models, in the ISO 59000 standards and in different schools of thought of the Circular Economy. It also provides a robust methodological structure, measurable and assessable by a third party which, with autonomy and impartiality, guarantees the certification process.

Competitive advantages in the labour market according to the LinkedIn report

More than ever, the planet needs people with the technical knowledge to make processes more circular. According to a recent LinkedIn report, by 2030 there will be a 20% shortfall of workers with green skills, so professionals who acquire this specialist knowledge will have competitive advantages in the labour market.

Throughout this training space, we will break down every aspect of the Zero Waste model, from the context of the organisation through to performance evaluation and continuous improvement, and how turning waste into resources is possible under a Management System focused on material flows, value chains and closing life cycles.

Bernardo Serna, a chemical engineer with a master's in Business Administration from INALDE Business School, has a solid track record in the food industry, holding leadership positions, and took over the presidency of Ramo in August 2020. That arrival marked a new stage for the company, focused not only on tradition but also on sustainability and the strengthening of organisational culture.

The experience of Ramo will be presented in the Masterclass, alongside other cases such as the waste reduction strategies of Central Cervecera, the sustainability initiatives of Davivienda, the circular economy projects of the Universidad de La Sabana and Surtigas's work on energy transformation. These real examples will offer an invaluable perspective and concrete tools for leading transformation in any operation.

A sustainable future is collaborative

This Masterclass will be a collaborative space for learning. We encourage you to take an active part and to contact our experts, to raise your questions and to share your experience. Every initiative towards Zero Waste results is a fundamental pillar of a sustainable future.

I am convinced that this space will meet its objective of knowledge transfer and will be an inspiration for every economic sector worldwide.

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